Marketing for the Irish motor industry
Content is just the start. Paid ads, lead generation, email, events and launches: everything that turns attention into sold cars, exclusively for the Irish motor industry, and leads that actually convert, at €3.15 average cost and 74% lead to sale.
The maths
A full marketing team for half the cost of one hire
One in-house marketer costs you a salary, and they still can't shoot, edit, design, write and run ads all at once. We can, because we're a team, and we cost less than half of that salary.
- Videographer, editor, ads manager, designer and strategist in one monthly fee.
- 7 years inside the motor trade. We know stock cycles, reg changes and what makes a buyer pick up the phone.
- Over 10 years in marketing. The craft is proven, the playbook is dealer-specific.
- No sick days, no notice periods, no recruiting. Just work that shows up every month.
With you, not instead of you
Already have marketing in-house? Even better.
We're not here to get anyone sacked. If you have a marketing executive, we make them look brilliant: specialist paid ads, video production, events and launches, the heavy lifting one person can't do alone. And if you don't have anyone, we're the full team for half the cost of one hire.
- Support mode. Your in-house person leads, we supply the specialist firepower: ads management, video, drone, events and lead systems.
- Full team mode. No marketing hire? We cover the whole job for less than half the salary.
- No turf wars. We work to their plan or build one together. Credit goes where it belongs: to results.
Who we work with
The whole trade, under one roof
If your business puts cars on the road and keeps them there, we already understand how your customers think and when they're ready to spend.
Car Dealerships & Car Sales
Our main focus. Stock-led content, paid ads and lead handling that move metal, for franchise and independent dealers alike.
Garages & Service Centres
NCT reminders, service recalls and local search that keep the ramps busy year-round.
Bodyshops & Restorations
Be the first call after a bump, and let before-and-afters sell your spray booth and restoration work.
Tyre Fitters & Wholesalers
Seasonal campaigns and trade marketing from people with 7 years in tyre wholesale.
Motor Factors & Auto Parts
B2B trade campaigns and local visibility for the most underserved corner of the industry.
Motorcycle Dealers
Content the bike scene shares, seasonal ads and workshop campaigns for two-wheel businesses.
Trucks & Commercials
Stock video, B2B campaigns and lead generation for truck dealers, van centres and the CV trade.
Agri & Tractor Dealers
Machinery content Ireland actually watches, seasonal campaigns and Ploughing-ready event coverage.
What we do
Services that fill the diary
Every service is built around one question: does this put more cars through your door this month?
Paid Ads Management
Google Ads and Facebook ads for car dealers and the trade. Local targeting, stock-led campaigns, no wasted spend.
ContentVideo, Photography & Drone
Video marketing for car sales: social-first vertical video, forecourt photography and drone content, on site and at motor events.
ReputationSocial Media Management
Your own social media manager without the salary. Planned, posted and monitored across every platform.
RetentionNCT, Service & SMS Reminders
Automated SMS and email reminders that bring past customers back before their NCT is due.
RetentionEmail Marketing Campaigns
Email marketing for car dealerships and garages: stock alerts, service offers and campaigns your database actually opens.
SystemsCRM Setup & Management
Every lead captured, tracked and followed up in one system, so nothing slips between the phone and the diary.
DMSKeyloop Integrations
We connect Keyloop to your marketing, so service data drives reminders and stock feeds your ads automatically.
Leads long-termLocal SEO
SEO for car dealerships and garages: rank on Google local search with a fully worked Business Profile.
TrustReviews & Websites
More Google reviews for your business, and website design for car dealerships built to convert.
Why motor-trade only
A specialist beats a generalist. You tell your customers that every day.
You wouldn't send a DSG gearbox to a lad who "does a bit of everything". Marketing is no different. Because we only work in your industry, nothing gets lost in translation.
- We know your calendar. NCT peaks, the January reg rush, winter tyre season, campaigns are timed to how your year actually works.
- We know your customers. The panicked breakdown search, the reminder that's ignored twice and acted on the third time, the loyalty a good garage earns.
- We know your numbers. Average job value, bay capacity, cost per booked car, we report on the figures that matter to a workshop, not vanity clicks.
- One trade, no conflicts of confusion. Everything we learn across the Irish motor trade goes back into making your campaigns sharper.
Quick answers
Common questions
What does Marketing 4 Motors do?
We're an Irish marketing agency working exclusively with the motor industry. We handle paid ads, video, photography and drone content, social media, NCT and service reminders, local SEO, reviews and websites for dealerships, garages, bodyshops and tyre centres.
Who do you work with?
The whole Irish motor industry: car dealerships, garages and service centres, bodyshops, tyre centres, motor factors and auto parts businesses.
We already have a marketing person. Can you work with them?
Absolutely, and we're not after their job. We support in-house marketers with the specialist work one person can't cover alone: paid ads management, video production, events and lead generation systems. They lead, we supply the firepower.
How much does it cost compared to hiring in-house?
Typically less than half the salary of one full-time marketer, and you get a whole team: videographer, editor, ads manager, designer and strategist in one monthly fee.
What results do you get for dealerships?
Across our dealer clients we average a €3.15 cost per lead, a 74% lead to sale conversion rate, and up to 25 videos produced per client every month.
Do you cover all of Ireland?
Yes. Every campaign is targeted locally around your own catchment area, and we work with businesses in every county.
Ready to fill the diary?
Twenty minutes with Ireland’s favourite marketing company for the motor industry. No bullshit, no pressure.
Book your free call